Competitive Advantage Valuation. CAV of Intangible (IP & Technology) Assets.
Competitive Advantage is an advantage over competitors gained by offering consumers greater value than competitors offer. The key reason for competitive advantage is the incremental value creation from IP (Intellectual Property) Assets. IP Assetsincludes patents, research and development investments, and patent licenses. In today’s business environment, IP Assets have become the currency of business, used …
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